Upon approval, CEA will send a notification to you and your estate agency; your exciting real estate career can finally begin! Joining the right estate agency that resonates with your goals is the first step to acing your career success. You will also want to partner up with an agency that provides sound mentoring and advisory on matters relating to marketing, financial analysis, risk management and investment strategies, subjects that will help you go the extra mile in your property career.
If you are ready to take up the challenge, why not sign up for a RES course to get started? I am excited for the opportunities that lie ahead for you. May your journey become a fruitful and meaningful one. Establishing a career in the real estate industry has always been a tantalising draw for many since it deviates from the boring 9-to It also offers a ton of flexibility and the exciting potential of earning a five to six-figure commission in a single transaction.
They get to dictate when they want to work and when to clock out. A word of caution though: doing everything on the fly without planning or structure is a disaster waiting to happen. Without proper time management, self-discipline and self reflection, you can easily slip into a negative downwards spiral and lose control of your career objective and drive. Start by exercising more discipline in creating a daily roster that includes a to-do list comprising activities such as periodic market study, cold-calls, property viewings and family time.
You want a clear view of your schedule so you can plan your way to achieving your career goals with little steps and a targeted action plan. For any home buyer or seller to entrust their property decisions that can amount to millions of dollars to you, it takes a lot more than just a few viewings.
Especially in this era where most information is just a click away, clients are knowledgeable and they are likely to frown upon sweeping statements that are not backed by facts or looks too good to be true. The best way to gain trust and establish faith is by equipping yourself with extensive market knowledge, expertise and experience and being sincere. If you are new, consider starting with home valuations, local regulations and current market conditions. For the seasoned brokers, researching property investment strategies and how the macro and micro economy may impact property trends could open up conversations with savvy property investors who are in the market for the long haul.
Without pre-defined goals and plans, you will start slow and eventually kiss your million-dollar property dream goodbye. It is like losing weight - if you know how many kilos you want to shed and narrow down to a possible timeline and method, you are more likely to achieve the goal than trying a bunch of random recipes as and when you feel like it.
Whether you are choosing to distribute pamphlets at HDB estates or deploy digital marketing to generate leads, the crux of the matter lies in knowing who is your target audience and which marketing channel can reach them most effectively. At times, agents stubbornly hold on to traditional channels they are accustomed to and fail to adopt marketing efforts that are more relevant to the current digital world. While there is no need to relinquish traditional marketing methods that are working for you, why not explore alternative methods such as content marketing, email marketing, social media marketing and search engine optimisation SEO to create a following that will further propel your brand to a wider network?
Being a client-centric agent will help you go the distance in your property career, especially in this day and age when almost everyone looks for some form of review or validation before hiring a person or buying a product. If you focus on providing genuine service rather than making a fast deal, surely the positive reputation and word-of-mouth publicity will open up more opportunities for you in the future.
Any confusion in a million-dollar property deal is not only frustrating but is likely to cost you a fortune too. Recognize that you are not just another salesperson but a personal brand that makes you recognisable to your clients. A well-developed personal brand can lead you to a multitude of opportunities that go beyond buying and selling properties including interviews, speaking engagements, networking opportunities partnerships and more.
Here are some basic tips to building your personal brand:. If you are starting out new, working with a mentor will provide a great entry into the industry and broaden your knowledge outside of your Real Estate Salesperson RES Course.
That means learning from an experienced person in the field who can show you the winning formulas and the pitfalls within a short period of time! If you manage to find a mentor who is ready to guide you, be ready to learn rapidly and proactively.
Rome wasn't built in a day and you shouldn't expect overnight success for your real estate career. But take heart that with the right goals, strategising and planning, you'll get up to speed in no time. The transaction information for each month will be updated on the 15th of the following month. Records older than 24 months from the date of access are available at data. Previously, CEA's website provided only data on HDB resale deals brokered by salesmen and completed within the past 24 months.
Mr Soh Cheng Hwee, CEA director licensing , said the council has "struck a careful balance between transparency and privacy" in the amount of details provided. It does not identify specific properties and their transacted prices. The initiative aims to empower consumers to make an informed decision when selecting an agent, Mr Soh noted. Potential clients can find out the transaction types and locations that an agent has experience in, and the recency of such experience.
CEA refined the TRI after receiving and incorporating feedback from industry stakeholders such as the real estate agency industry associations, the agencies' key executive officers, property salesmen, as well as consumers. Dr Lee Nai Jia, deputy director at the Institute of Real Estate and Urban Studies at the National University of Singapore, expects the enhanced initiative to benefit consumers in the long run, as the overall standard of property agencies and industry professionalism improves.
With the data, consumers are more likely to approach agents who have brokered more deals in their area, Dr Lee said. Personal branding and quality of service will become more important for agents to have a successful career," he added. Property agencies are required to submit the residential property transaction records of salesmen to CEA, under the amended Estate Agents Act, and ensure that the information is true and not misleading.
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