Can i repost articles on my website

I bought a Jeep and joined the Jeep Wrangler Club. If you see me on the road, don't forget to wave! Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. What is a Canonical Tag? Request a Consultation. Content syndication is the process of republishing content from your website to another third-party platform, such as LinkedIn, Medium , etc.

Your content will live on both your blog as well as another website. More traffic. Brand awareness. Engagement from a different audience. Many sites who syndicate content are authoritative domains, with bigger audiences and better rankings than smaller businesses— passing these benefits onto you!

Saved time. Ten percent! Virtually no investment. More backlinks. Although lots of companies are syndicating their content, some are still hesitant to hop on the bandwagon.

Lending credence to other reputable sources can actually boost your own credibility as well. Google penalizes sites for duplicate content. Make it obvious that you are directly quoting by using the blockquote feature on your blog, or indenting and italicizing the content, or both. The blockquote feature looks like this.

How do you get permission? You ask. Send the author an email or leave a comment asking permission to repost the article, and most likely the author will be happy to grant it. Some syndication sites repost almost immediately, since they deal with news, like Yahoo News. Those sites publish content that is also published on Yahoo. Yahoo reaps the benefits of having that content for their audience, while the source site gets the SEO value and, usually, a link or mention in the Yahoo version of the article.

You can see the source version of it here. Syndication agreements are often best handled between equals, because if a small site tries to be syndicated by Yahoo, Yahoo will get pretty much all of the attention.

More on canonicalization in a moment. Another way to repost content is to repurpose it , as I mentioned above. You can take an older piece of content and refresh it to be relevant to a modern audience.

You can edit information to make it more accurate in a new era. You can even take old list posts and expand each item on the list to be a full article, and use the old one as a table of contents.

This bit of code will tell Google and anyone who looks that the link specified is the original source of the content. If you syndicate something, you should canonicalize the original source in your meta data. If you do own the content, you can either bump the old content without changing the URL and thus losing the SEO value, or you can delete the old content when you post the new content at a new URL.

Kenny is a blogger and networking professional. He uses blogging and content marketing as a launchpad for small businesses looking to grow their online presence. Questions for us? Leave a reply! Name required. Email will not be published required. Toggle navigation.